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Let’s get personal

The performance apparel brand has a long history of promoting mental fitness, which co-founder Ben Checketts now hopes to demonstrate to a wide audience.

Rhone taps NBA, LPGA athletes for new mental health campaign

As writers seek to monetize, affiliate marketing opportunities can allow brands to reach (often paying) subscribers.

Brands are finding engaged, niche audiences on Substack

Both platforms currently lead the Apple App Store charts, and Threads is plotting an entry into ads in January.

Bluesky and Threads find opportunity as users and advertisers flee X

“Increasingly, our job is about responding really fast to what’s happening,” Hachette CEO David Shelley said.

From series adaptations to BookTok, publishers have more ways than ever to market their biggest titles

Shifts at Mars, DSW, and more. 

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Brands are finding engaged, niche audiences on Substack

Bluesky and Threads find opportunity as users and advertisers flee X

Rhone taps NBA, LPGA athletes for new mental health campaign

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Bluesky and Threads find opportunity as users and advertisers flee X

Rhone taps NBA, LPGA athletes for new mental health campaign

From series adaptations to BookTok, publishers have more ways than ever to market their biggest titles

Shoppable ad formats are making streamers look more like QVC

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How marketers can predict the next big thing in sports

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