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Read what several execs had to say about how gut feelings and personal experiences play an integral role in finding the right partnership.



First off the mark: How marketers can predict the next big thing in sports before anyone else

A PR expert’s guide to landing brands on a gift guide

At this year’s annual summit, we wanted to create a space where marketers could keep pace with the industry’s constant evolution and drive it forward. In a world where innovation is the heartbeat, performance is the measure, and people are the driving force, the winning formula balances all three. Watch these insightful conversions on-demand now!

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Tactical MarTech: The Future of AI, Attribution, and Privacy

How AI & Identity Resolution Can Supercharge BFCM Revenue In 2024

The Sports Marketing Playbook: Mastering Fan Engagement and Experiences

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A basketball exec’s journey from startup soccer to the NBA. 

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How your brand can use personalized messaging to rewrite the rules of customer engagement

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“There’s a reason ROAS is a four-letter word,” one CMO told us. 

2024’s most overhyped marketing trends, according to CMOs

Daily rewards easily shared on social are “kind of like the gift that keeps on giving,” one marketer told us.

From Burger King to Chanel, brands can’t get enough of the Advent calendar trend

Illustration: Anna Kim, Photos: @reesamteesa, @joolieannie, @a.j.befumo/TikTok

From an extremely long TikTok series to a puppeteered plushie, some of this year’s breakout influencers had unusual starts.

 The most unexpected influencer successes of 2024 

Illustration: Anna Kim, Photos: Cafeteria

 Teens define everything from spending to language to behaviors, Rishi Malhotra, the founder and CEO of the teen market research company cafeteria, told us.

Why connecting with a teen audience is key for culturally relevant branding

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In-person connections “can often drive far more impact than any CTV or digital ad spot could,” one CMO told us.

IRL experiences, customer feedback, and more: CMOs on 2024’s overlooked marketing trends

This year, social media marketers for teams and leagues largely emphasized video content, from BTS posts about players to mascots’ fashion choices.

Personalities, mascots, and memes: Trends that shaped sports social in 2024

Brands that break the mold could stand to gain the most, but “it’s a moment of relief, not reflection,” one creative said.

Comedy, celebrities, and QR codes: Marketers predict 2025 Super Bowl ad trends

The secondhand retailer is running a six-month program that aims to turn fast-fashion promoters into more sustainable influencers.

Vestiaire Collective works to educate influencers on fast-fashion harms

Illustration: Anna Kim, Photos: Heinz x Absolut, Airbnb, Starbucks, Liquid Death

From Burger King to Chanel, brands can’t get enough of the Advent calendar trend

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2024’s most overhyped marketing trends, according to CMOs

Why connecting with a teen audience is key for culturally relevant branding

IRL experiences, customer feedback, and more: CMOs on 2024’s overlooked marketing trends

From Burger King to Chanel, brands can’t get enough of the Advent calendar trend

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The most unexpected influencer successes of 2024

Comedy, celebrities, and QR codes: Marketers predict 2025 Super Bowl ad trends

Vestiaire Collective works to educate influencers on fast-fashion harms

Personalities, mascots, and memes: Trends that shaped sports social in 2024

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A PR expert’s guide to landing brands on a gift guide

Let’s get personal

How marketers can predict the next big thing in sports

A PR expert’s guide to landing brands on a gift guide

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